How to Sell Webinars Online: Paid Live Events and Replays

How to sell webinars online: price the live seat, sell the recording after, run both from one storefront with reminders, 0% per sale on shopspace.

How to Sell Webinars Online: Paid Live Events and Replays

To sell webinars online, you sell two products from one event: the live seat, and the recording afterwards. The live seat has a date and a price; the recording sells for months. Both go on the same storefront, with checkout, reminders and the replay email handled for you. On shopspace, webinars and events are a product type, live or recorded, with 0% per sale and a flat $19 a month billed yearly.

Why is a paid webinar a good first product?

Because it is the fastest thing to make. A course takes weeks to record and edit. A webinar is ninety minutes on a date, and the recording becomes a product the moment you stop the stream. Creators who have never sold anything usually sell a webinar first, then turn the recording into the first lesson of a course.

If you want the seat, the payment and the replay on one page, shopspace sells webinars and events, live or recorded, from your storefront for a flat $19 a month billed yearly with 0% per sale.

How do you price a webinar?

Price the outcome of the ninety minutes, not the ninety minutes. A webinar that teaches one specific thing a buyer can do the same evening sells at a higher price than a broad overview, because the buyer can picture the result.

Two prices work well together: the live seat, and a lower price for the recording afterwards. The live price includes the questions and the access to you, which is worth more. The recording price is for the people who found it later. Digital product pricing covers the general rules.

How do you set up a paid webinar on shopspace?

  1. Create a webinar or event product. Pick live. Set the date, the time and the price.
  2. Add the join link. It goes into the confirmation and the reminder automatically.
  3. Set a seat limit if you want one. A limit is honest scarcity, and it makes the live seat worth more than the replay.
  4. Put it on your storefront beside your other products. One link, the same checkout.
  5. Turn on the reminders. An automation on the purchase sends the join link the day before and an hour before. Attendance at a paid webinar is mostly a reminder problem.

Payment goes to your own Stripe account. shopspace takes no cut.

How do you fill the seats?

Three moves, in order of how much they matter:

Your email list first. People who already read your emails are the people who buy seats. One announcement and one reminder the day before sales close is enough for most launches. If the list is small, building an email list as a creator is the work to do before the next webinar, not instead of this one.

A free lead magnet on the same storefront. A short checklist on the webinar's topic, free for an email address. The follow-up email offers the seat. This is how a webinar grows the list at the same time as it sells.

One post a day for a week. Say what the ninety minutes will let the buyer do, and link the product. On Instagram, a comment-to-DM automation sends the link to anyone who comments a keyword, which is built into shopspace on the Creator plan.

Every seat you sell live is a product you can sell again as the recording. Start a 7-day free trial of shopspace and put the live event and the replay on one storefront: 0% per sale, flat $19 a month billed yearly.

What do you do with the recording?

Stop the stream, upload the recording, and create a second product: the same webinar, recorded, at the replay price. Then two automations:

After two or three webinars, the recordings are lessons. Group them into a course with progress tracking, and sell the course to the people who have not seen any of them. That is how most creator courses actually get made: one webinar at a time.

What does it cost?

The Creator plan is $19 a month billed yearly, or $29 month to month: webinars and events, courses, downloads, bookings, memberships, email campaigns and sequences, automations and community, with 0% platform fee on every sale. The only per-sale cost is card processing by your own Stripe account. Every plan starts with 7 days free; a card is required at signup and nothing is charged during the trial.

The verdict

A paid webinar is the fastest product a creator can make, and the recording is the second product for free. Run both from the storefront your buyers already know, with the reminders and the replay email done for you.

Schedule your first paid webinar on shopspace this week. A card is required at signup, nothing is charged for 7 days, and you can cancel inside the trial and pay nothing.